Most people stumble into sales. Kevin Baumgart was born into it.

While most college students were sitting in lecture halls, Kevin was sitting in the back of his father’s sales training workshops, watching the room come alive. His dad spent 40 years as a sales trainer, and those early days planted the seed that sales wasn’t just a job. It was a craft. A career. A way to change lives and businesses.

Kevin didn’t start with flashy tech or fancy titles.

He started on the streets of Chicago, pounding pavement and selling copiers, printers, and fax machines. Cold calling. Hustling. Learning how to earn every deal and build real relationships. It was old-school… and it worked.

But something shifted.

After years leading sales teams for early-stage tech startups, Kevin found himself gravitating toward a different kind of work. In co-working spaces and startup incubators, he began offering pro-bono support helping founders shape their sales strategy. There were no titles, no contracts, no slide decks. Just raw conversations and real value.

And that’s when it clicked.

Kevin realized he didn’t just enjoy sales… he loved helping others understand it. He loved watching the lightbulb go on when a founder finally cracked their messaging. When a team member picked up the phone with confidence. When revenue started moving in the right direction.

That was the moment SetSales was born.

SetSales isn’t a training program or a consulting gig.

It’s a mission to help entrepreneurs and teams sell smarter, simplify their process, and generate consistent revenue… all without high-pressure tactics or guesswork.

Kevin’s philosophy is simple: “Sales isn’t about scripts or closing lines. It’s about clarity, confidence, and conversations that actually convert.”

He’s not interested in helping you shave 3% off operational costs. He’s here to help you drive the top line… because when sales work, everything works.

SetSales was built on one belief: Nothing happens until someone sells something.

Kevin’s here to make sure you do.