We've built sales teams.closed big deals.scaled startups.

After leading sales at high-growth startups and advising hundreds of businesses, Kevin Baumgart founded SetSales to help founders and sales leaders with structure, systems, and support to grow revenue with confidence.

Our Mission

We don’t teach pushy tactics or one-size-fits-all scripts—SetSales was built to demystify the sales process and help good businesses grow.

We help you:

  • Build sales systems that scale

  • Coach teams that close with confidence

  • Design a revenue engine that doesn’t rely on guesswork

Our Values

We practice accountability in everything we do. We show up prepared, follow through, and take responsibility for the outcome for ourselves and our clients.

Sales shouldn’t be confusing. Whether we’re building a playbook or coaching a founder, we break things down so they’re clear, focused, and actionable.

Behind every deal is a human being. We respect the process, develop the people, and build long-term trust.

Momentous creates movement. It’s not about getting everything right immediately–it’s about improving every single day.

Revenue, performance, and real growth are what matter at SetSales. Everything else is simply noise.

Viatechnik
Talent Growth
Quantum
Printavo
Lotlinx
Hireology
BIZZYCAR
Campus•Ink
Clarity
Croux

Why SetSales?

We are not consultants. We’re sales leaders.

We’ve sat in the seat, and we know the pressure. SetSales delivered real results, again and again.

Key Differentiators

We don’t hand you a playbook that worked for someone else. We assess your stage, your goals, your market, and build systems that fit.

Everything we build, from strategy to training to enablement, is made to drive revenue. No generic theory. No recycled slides.

You’re not alone. Through SetSales, you’ll connect with a network of CEOs, CROs, and founders all solving the same revenue challenges and moving forward together.

Led by Kevin Baumgart, SetSales brings decades of hands-on experience building and leading high-performing sales teams at fast-growing companies.

Our toolkit includes 30+ proven frameworks, guides, and coaching assets to help your team execute fast, and scale even faster.

Our Track Record

  • Joined as the first hire outside of the founding team

  • Grew sales from $0 to $30M
  • Built a sales team of 50 sellers, plus channel partnerships
  • Also led marketing and customer success as the company scaled
Hologram
  • Scaled revenue from $3M to $20M in under 3 years
  • Built and led both inside and outside sales teams
  • Sales team grew from 3 to 30+ under Kevin’s leadership
  • Top revenue and profit producer in company’s 12-year history
  • Earned “Million Dollar Club” status five consecutive years
  • Built a 7-figure sales strategy and coaching company
  • Advised and coached hundreds of founders and sales leaders
  • Proven record of helping companies scale revenue quickly and sustainably

Real Sales Operators

Meet the Team

The SetSales team is made up of people who’ve been in the trenches—from bootstrapped startups to high-growth scale-ups. We’ve sold, hired, trained, and led. Now, we’re on a mission to help others win.

SetSales partners with experienced sales operators, strategists, trainers, and content creators who share our no-fluff, results-first approach. Whether refining your pitch deck or upskilling your team, we have the right people to execute with precision.

Kevin Baumgart | SetSales
Kevin Baumgart

President & Founder

Waldemar van Heerden | SetSales
Waldemar van Heerden

Sales Coach/Technical Lead

Start Selling More

SetSales is here to help.

Whether you’re building your first sales team or reworking your revenue engine, we’d love to hear about your goals. SetSales is the right partner to help you achieve your dreams.